Auckland 2017 – August 10-13

Auckland 2017

Aotea Centre

August 10-13

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The Mecca for creatives, entrepreneurs and future thinkers, Semi Permanent is back in Auckland this year and today launch the list of industry heavyweights headlining the two-day symposium.

What was once a niche event for ‘creative types’ continues to grow in relevance and importance as creativity and design come to the fore as increasingly important elements for careers and business.

The speed of change within industries is at a pace never seen before and re-invention is the key. Now more than ever design, business and culture are overlapping with creativity being a key demand.

This year’s speaker line-up is a roll-call of names, of the best minds from today’s biggest global companies – Dantley Davis, Director of Product AI at Facebook; Ethan Eismann, Director of Product at Uber; Katie Dill, Head of Experience at Airbnb and Hector Ouilhet, Head of Design at Google Search.

Cult leaders, who are rock stars in their communities include world renowned book designer Irma Boom, the world’s leading scent artist and designer Sissel Tolass, HaydenShapes surfboard designer, Hayden Cox; world renowned typeface designer, Tobias Frere Jones; New Zealand’s leading contemporary artist, Michael Parekowhai …. and the list goes on.

We look forward to seeing you soon.
Simon Velvin - NZ Director


Future of the future

Change is constant. Business is being reinvented at an unprecedented pace. Curious about what’s next?
A two hour, high impact business briefing that gives your team the opportunity to hear first-hand from the visionaries behind four of the world’s most disruptive companies


A Prototype Of A Talk

Creative process is messy — and this talk will be too.

“Punchcutting for Pixels”

Tobias Frere-Jones will look at the mechanics of reading, and how he repurposed a centuries-old solution to improve on-screen legibility.



Purpose communication
What could happen when invisible information is the starting point of acting, reacting and communicating?

Building Blocks – Workshop

So you're creative and overflowing with incredible ideas, your days are filled making, dreaming...and occasionally, wondering how the hell you turn this love into a money-making enterprise!

Interactive Art - Workshop 

Drawing from examples across 15 years of international experience, Antonin will lead a workshop on interactive digital art, giving insights into ideation, design, development and execution.

Design Assembly Speed Dating Portfolio

One evening, 40 young graphic designers and 20 professionals… It's speed dating for graphic designers! A fast-paced evening of networking, portfolio reviews and feedback.

Type Talk – Tobias Frere Jones and Kris Sowersby

A one off conversation between two of the world's best typographers at the new home of Objectspace

Semi Permanent After Party

We have booked out 1885 with thanks to Heineken and Remix.

Installations and Screenings

Perfume: The Story of a Murderer

Perfume: The Story of a Murderer is a 1985 literary historical cross-genre novel (originally published in German as Das Parfum) by German writer Patrick Süskind.
Join us for a special screening of Perfume – The Story of a Murderer. Friday, 11 August, 8:30pm at Academy Cinemas, Lorne Street, Auckland CBD.

Waterlight Graffiti / Antonin Fourneau

Waterlight Graffiti is an interactive art installation created by French artist Antonin Fourneau. Made up of thousands of LED lights, the installation’s giant street art screen illuminates when it comes into contact with water.

Speakers and Artists

Amber Cartwright Design Manager – Airbnb San Francisco, United States
Ben Johnston Founder – Josephmark Brisbane, Australia
Dean Poole Co-founder & Creative Director, Alt Group
Erik Klimczak
Erik Klimczak Uber, Creative Director — Advanced Technologies Group, Data Design Group San Francisco, United States
Hayden Cox Haydenshapes Surfboards, founder and surfboard designer. Los Angeles, United States
Hector Ouilhet
Hector Ouilhet Google Search, Head of Design San Francisco, United States
Irma Boom Graphic designer Amsterdam, Netherlands
John Brown Technical Director – Instrument Portland, United States
Kara Place Executive Director – Instrument Portland, United States
Kelly Thompson Creative Director / Illustrator Auckland, New Zealand
Kris Sowersby Typeface designer Wellington, New Zealand
Lucy McCrae Science fiction artist, Body Architect London, United Kingdom
Marc Moore Founder & Creative Director Stolen Girl Friends Club Raglan, New Zealand
Mark Gowing Formist, founder and director Sydney, Australia
Michael Parekowhai Professor in Fine Arts, Faculty of Creative Arts and Industries – University of Auckland (UoA) Auckland, New Zealand
Natasha Jen in Sydney, 2015
Natasha Jen Natasha Jen is a partner and designer at the legendary design firm Pentagram. New York, United States
Nicholas Kamuda Sensory Design Director – Windows Mixed Reality Seattle, United States
Sissel Tolaas Smell researcher & artist Berlin, Germany
Steve Denekas Exec. Creative Director - Instrument Portland, United States
Tobias Frere-Jones Founder and Design Director New York, United States
Valentin Ozich Creative Director Founder – I love Ugly Auckland, New Zealand


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